Digital Marketing Knowledge Center for Small Businesses

In the ever-evolving landscape of social media advertising, the debate between utilizing Facebook Groups or Facebook Pages has become a focal point. In this article, we delve into the topic, examining why advertising through Facebook Groups is more impactful than...

As a small business owner, you wear many hats. Marketing may not be your area of expertise, but it's essential for the growth and success of your business. Marketing automation can help you save time and streamline your marketing efforts. In this post, we'll explore...

As a small business owner, you likely wear many hats, from CEO to marketer to accountant. With so many responsibilities, it's easy to get overwhelmed and let some things slide. However, one area you can't afford to neglect is marketing optimization. What do we mean,...

A landing page can make or break the success of your online business. In this blog post, we'll explore the FRICTION framework, a powerful tool to optimize your landing page for better conversion rates. Let's dive in! Form Length Forms are a critical component of any...

As a small business owner, you understand the importance of having a strong online presence. Your website is your digital storefront and a powerful marketing tool to attract and retain customers. However, getting website traffic can be a challenge, especially when you...

Split testing is an essential component of CRO (Conversion Rate Optimization). It helps you determine what works and what doesn't when it comes to driving traffic to your website. Split testing can be used to test different website designs, headlines, calls to action,...

Heat map software has become an increasingly popular tool for small businesses looking to enhance website performance and gain deeper insights into customer behavior. By visually representing how users interact with a website, heat maps can provide valuable insights...

Convert Better, Be More Profitable As a small business owner, you are constantly striving to grow and expand your business. One way to achieve this goal is through conversion optimization. In this blog post, we'll discuss what conversion optimization is, the benefits...