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The Sharpen Marketing Blog
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WordPress vs HighLevel (2025): Which Platform Is Best for Your Business?
Last Updated: June 2025 Comparing WordPress and HighLevel across websites, CRM, automation, SEO, cost, and more to help marketers, agencies, and entrepreneurs decide which fits their goals. Table of Contents Platform Overview Comparison Summary In-Depth Comparison...
WordPress vs Squarespace (2025): Which Website Platform Should You Choose?
Last updated: June 2025 A full comparison of WordPress and Squarespace—covering ease of use, design, SEO, ecommerce, pricing, support, and more—to help you make a confident decision. Table of Contents Platform Overview Comparison Summary Detailed Comparison Final...
WordPress vs Wix (2025): Which Website Builder Is Right for You?
Last updated: June 2025 A comprehensive comparison of WordPress and Wix—covering ease of use, design, SEO, ecommerce, pricing, and more—to help you choose the best platform for your needs. Table of Contents Platform Overview Comparison Summary Detailed Comparison...
Local Service Ads Budget Calculator — The Only Tool You Need to Forecast LSA Success
If you’re running Google Local Services Ads (LSAs), budgeting accurately isn’t optional—it’s essential. Whether you’re a plumber in Dallas or a personal injury lawyer in Los Angeles, knowing how much to spend, what you’ll get in return, and when you’ll break even can...
AI Chatbots for Small Business Websites: Complete ROI Analysis and Implementation Guide
AI chatbots are no longer a novelty — they are a critical tool for small businesses seeking to streamline customer support, qualify leads, and operate cost-effectively. Yet, the decision to adopt a chatbot isn’t about chasing trends — it’s about understanding the real...
The Complete Guide to Tracking Google Business Profile Appointment Links — UTM Setup, ROI Measurement, Retargeting, and Analytics Templates
Businesses leveraging Google Business Profile (GBP) to drive local appointments often miss a critical step—accurate ROI tracking. While it’s easy to add a booking link to your GBP profile, it’s far more complex to track how many of those clicks turn into paying...
GA4 Funnel Exploration: Templates, Setup Guides & Drop-Off Alerts for Real CRO
Google Analytics 4 (GA4) has powerful funnel exploration capabilities, but marketers, data analysts, and business owners often struggle to move from theory to action. This guide bridges that gap with ready-to-implement GA4 funnel templates, conversion rate...
Unlocking Local SEO with Instagram Geotags: A Tactical Guide for Small Businesses
Instagram is no longer just a visual platform—it’s a localized discovery engine. For small businesses competing in hyper-local markets, leveraging geotagged Instagram Stories and Reels can significantly boost visibility in local search results. Yet, while many guides...
Advanced GA4 Scroll Depth Tracking — Unlocking Scroll Data to Optimize Conversions
Scroll depth tracking in Google Analytics 4 (GA4) has evolved beyond a simple measure of page engagement. For digital marketers, CRO specialists, and GA4 practitioners, it’s now a critical behavioral metric for understanding how users interact with content and where...