Split testing is an essential component of CRO (Conversion Rate Optimization). It helps you determine what works and what doesn’t when it comes to driving traffic to your website. Split testing can be used to test different website designs, headlines, calls to...
Heat map software has become an increasingly popular tool for small businesses looking to enhance website performance and gain deeper insights into customer behavior. By visually representing how users interact with a website, heat maps can provide valuable insights...
Convert Better, Be More Profitable As a small business owner, you are constantly striving to grow and expand your business. One way to achieve this goal is through conversion optimization. In this blog post, we’ll discuss what conversion optimization is, the...
A/B testing is a marketing technique to compare two versions of a web page or marketing campaign to determine which one performs better. By showing one version to a randomly selected group of users and the other version to another randomly selected group, small...
A/B Testing for Small Business Beginners: A Simple Guide to Optimizing Your Website At Sharpen Marketing, we understand the importance of testing and optimizing website elements in order to increase conversion rate and drive sales. A/B testing is one of the most...
Conversion Rate 101: Strategies for Small Business Success Conversion rate optimization (CRO) is vital to any small business’s digital marketing strategy. After all, what’s the point of driving traffic to your website if it needs to convert into paying...
Are you tired of struggling to get results from your marketing efforts? At Sharpen Marketing, we offer conversion optimization services that take the guesswork out of the equation. Our experts will work with you to improve your website conversion rates, increase revenue, and enhance customer experience. Let us help you get the most out of your marketing budget.
