Digital Marketing Knowledge Center for Small Businesses
The Sharpen Marketing Blog
From social advertising to conversion optimization, to marketing automation, Sharpen Marketing’s blog provides valuable guides to help businesses thrive online.!
GA4 Funnel Exploration: Templates, Setup Guides & Drop-Off Alerts for Real CRO
Google Analytics 4 (GA4) has powerful funnel exploration capabilities, but marketers, data analysts, and business owners often struggle to move from theory to action. This guide bridges that gap with ready-to-implement GA4 funnel templates, conversion rate...
Unlocking Local SEO with Instagram Geotags: A Tactical Guide for Small Businesses
Instagram is no longer just a visual platform—it’s a localized discovery engine. For small businesses competing in hyper-local markets, leveraging geotagged Instagram Stories and Reels can significantly boost visibility in local search results. Yet, while many guides...
Advanced GA4 Scroll Depth Tracking — Unlocking Scroll Data to Optimize Conversions
Scroll depth tracking in Google Analytics 4 (GA4) has evolved beyond a simple measure of page engagement. For digital marketers, CRO specialists, and GA4 practitioners, it’s now a critical behavioral metric for understanding how users interact with content and where...
The Definitive Guide to Shopify Quiz Funnel Apps — App Comparisons, Klaviyo Integration, and Conversion Strategies
Quiz funnels are rapidly becoming one of the most effective tools in the Shopify ecosystem for personalizing the customer journey, increasing conversions, and powering segmentation strategies through apps like Klaviyo. Yet, most available resources focus narrowly on...
The Ultimate CRO Audit Checklist Template for Service Businesses — Actionable Tools to Drive Real Conversions
A Practical CRO Audit Checklist Template — Built for Action, Not Theory If you’ve been scouring the web for a real, actionable CRO audit checklist — not another high-level blog post that tells you to “optimize CTA placement” — you’re in the right place. This guide is...
How to Implement an Appointment Scheduling Chatbot for Service-Based Small Businesses
Automating appointment scheduling can be transformative for service-based small businesses — reducing no-shows, streamlining operations, and freeing up staff for high-value tasks. Yet, while many articles list tools, few offer a step-by-step implementation blueprint...
Local Facebook Group Strategy for Small Business — A Step-by-Step Framework to Generate Leads
If you’re a small business owner trying to tap into your local market, chances are you’ve overlooked one of the most powerful (and free) marketing tools available — local Facebook groups. But simply joining groups isn’t enough. You need a repeatable system that turns...
WordPress vs GoDaddy Website Builder (2025): Which Is Better for Your Site?
Table of Contents Introduction Platform Overviews Comparison at a Glance In-Depth Comparisons Verdict & Decision Guide FAQs 1. Introduction Choosing the right platform is key. WordPress and GoDaddy Website Builder both appeal to different needs—WordPress dominates...
How to Disable Message Notifications When Running ManyChat Chatbot Campaigns
ManyChat is a powerful tool for automating messaging on Facebook and Instagram, helping businesses streamline communication and engage with their audience. However, when running ManyChat campaigns, you may find yourself overwhelmed by excessive notifications from...