Digital Marketing Knowledge Center for Small Businesses
The Sharpen Marketing Blog
From social advertising to conversion optimization, to marketing automation, Sharpen Marketing’s blog provides valuable guides to help businesses thrive online.!
Why Conversion Optimization is Important for Small Businesses
Convert Better, Be More Profitable As a small business owner, you are constantly striving to grow and expand your business. One way to achieve this goal is through conversion optimization. In this blog post, we'll discuss what conversion optimization is, the benefits...
7 Reasons Why Facebook Ads Don’t Work for Restaurants
Have you tried Facebook ads? For a lot of restaurants, it's tough to see any results with Facebook ads. It's kind of like going to the gym. it's easy to get discouraged after trying to just a few times and seeing no results. 1 - Setting Goals & Being Consistent...
55 Restaurant Marketing Ideas – How to Promote Your Restaurant
In this article, we will list out 55 of the best restaurant marketing ideas in 2020. Some of them are things you can do within your restaurant, some you can do online, and some you can do in person at events. If you need any help executing any of these restaurant...
The Importance of A/B Testing for Small Businesses
A/B testing is a marketing technique to compare two versions of a web page or marketing campaign to determine which one performs better. By showing one version to a randomly selected group of users and the other version to another randomly selected group, small...
How to Run an A/B Test on Your Website
A/B Testing for Small Business Beginners: A Simple Guide to Optimizing Your Website At Sharpen Marketing, we understand the importance of testing and optimizing website elements in order to increase conversion rate and drive sales. A/B testing is one of the most...
How to Increase Conversion Rate
Conversion Rate 101: Strategies for Small Business Success Conversion rate optimization (CRO) is vital to any small business's digital marketing strategy. After all, what's the point of driving traffic to your website if it needs to convert into paying customers? In...
The Benefits of a Retainer Marketing Service for Small Business Websites
What is a Retainer Marketing Service? A retainer marketing service is a type of marketing service that is provided to a client on a consistent, ongoing basis. It is typically paid for through a retainer fee, which is a recurring payment made by the client to the...
7 Highly-Effective Conversion Optimization Hacks
Conversion rate optimization (CRO) is the technique of improving the rate at which visitors to a website convert into customers. It is a critical part of any business's marketing strategy, as it can significantly impact revenue. CRO can be achieved through a variety...
Billboards vs Social Media – Which is Better for Local Businesses?
Which is better? Billboards or Social Media? In this article, we'll talk specifically about how billboards compared to Facebook Advertising. Targeting & Audiences with Billboards & Social Media Billboards: You're limited to targeting the people that drive by...