Digital Marketing Knowledge Center for Small Businesses
The Sharpen Marketing Blog
From social advertising to conversion optimization, to marketing automation, Sharpen Marketing’s blog provides valuable guides to help businesses thrive online.!
How You Can Use Your Phone to Get Pro-Level Photos of Your Restaurant’s Food
As you know, smartphones these days have fantastic cameras. You can do so much with the phone you carry in your pocket. You can even sometimes avoid paying an expensive restaurant photographer if you know how to take great photos using your phone. While it still takes...
7 Books Every Restaurant Owner Should Read to Improve Their Marketing: The Best Books for Restaurant Owners
Looking to find the best & most useful books for restaurants or breweries? In this article, we're list out 7 of the best books for restaurant owners to read that will help improve their marketing & sales. These are books we've read and studied that really hit...
Little Known Ways to Use Instagram for Your Restaurant
Fact: Most restaurant owners don't understand the value of using hashtags on Instagram. Using hashtags are essential to reaching more people in your posts! In this article, we're going to discuss how to use Instagram for Restaurants by sharing 6 of the little known...
How Restaurants Can Turn Facebook into a Marketing Machine: 6 Ways to Increase ROI & Save Time Using Automation
In this article, we're going to go over 6 new ways to track return on investment (ROI) and save you time using automation. We'll explain how using a combination of Facebook, Facebook Messenger, and Messaging Automation Software will help show you, a restaurant owner,...
5 Shocking Marketing Mistakes Killing Your Restaurant’s Sales
Smart restaurant owners know that just opening your restaurant isn't enough, you have to market it daily, market it well, and do whatever it takes to get people in the door. But most restaurant owners fail to use social media marketing in an effective way because they...
How Much Does a Website Cost
How much does a website cost? This question is similar to asking "how much water can a human drink?" There are lots of variables that are not described in the question that needs to be known before you can answer how much a website actually costs. First, ask yourself...
How to Verify Your Facebook Page for Your Business
IMPORTANT UPDATE: Facebook has since gotten rid of this feature. There are currently no ways to get this Verification Badge on your profile. We will update this article if Facebook makes changes. Have you ever seen the little check mark next to a business's...
How to Write a Spotify Ad Script
Ever since Spotify opened up its advertising platform to brands and music artists, our clients have asked us "How do you write a Spotify ad script?". Much like radio scripts, there are best practices for writing the 30-second script that you'll need to follow. Let's...
How to Improve Online Reviews Using Facebook Messenger
Facebook Messenger has risen to be one of the most effective marketing tools known to the industry. We've done the research and testing, and we're excited to write this new post on how to improve online reviews with Facebook Messenger. We hope this blog post inspires...