Digital Marketing Knowledge Center for Small Businesses
The Sharpen Marketing Blog
From social advertising to conversion optimization, to marketing automation, Sharpen Marketing’s blog provides valuable guides to help businesses thrive online.!
How Your Ugly Website is Affecting Your Business
Are you embarrassed by your company's ugly website? Maybe you know it doesn't look 'great' but you're proud because you created it yourself. Let's talk about how your ugly website is affecting your business. User Experience User experience is everything when it comes...
Amazon Store Designer for Brands
Amazon Store Designer for Brands Amazon Stores are a great way to set your brand apart from your competitors in this extremely competitive marketplace. We’re Amazon Store Designers that have experience building stores that are arranged in a way where getting your...
Why Your Website Isn’t Making Your Business Money
Do you think you need a website because it's like an "online business card"? There's a problem with that! You've invested all that money and/or time into your website and you haven't seen a dime out of it. What's your return on investment? How do you measure it and...
Website Design Checklist for Restaurants, Breweries and Bars
Are you a restaurant owner or a restaurant web designer? If so, you probably came to this page because you want to make sure you're not missing something on your website. Or perhaps you need a new website and you're trying to collect information so the process goes...
7 Important Things Every Website Should Include
Every day, we see businesses that have a cluttered, hard-to-understand, hard-to-read website that make people (customers) want to leave. If they can't understand it in 5 seconds, they'll move on to your competitors to see if they can quickly understand their message....
How to Run a Spotify Advertising Campaign
Are you advertising on the radio? What about Spotify? Spotify has now opened its platform up publicly to everyone. In this blog post, we'll talk about how to run a Spotify advertising campaign. TL;DR - How much does it cost to advertise on Spotify? You can advertise...
How to Make Social Media Marketing Strategy for Your Business
Step 1: Choose Your Network or Channel Choosing the right social media networks is the first step towards creating your social media marketing plan. The most popular social media networks at the time of typing this are Facebook, Instagram, Snapchat, Pinterest,...
7 Reasons Why You Should Hire a Facebook Specialist Today
Chances are you don't have time to post on Facebook every day. You're busy operating your business and tending to customers & employees. Good news: so are most business owners. While you have competitors, you're all facing a similar issue: Your Facebook game is...
What to Post on Facebook: A Local Business Playbook
Ever wonder why no one is engaging with your Facebook posts? This blog lays out a playbook of What to Post on Facebook if you own a local business. Here are some Facebook post ideas we've come up with: 1. Go Live Facebook's Live feature notifies your followers when...