Digital Marketing Knowledge Center for Small Businesses

It's no secret that small businesses, especially restaurants, fail within the first few years of opening. Why is that so? Everyone is entitled to their own opinions, however, I have talked with many restaurant owners and these points in this article are based on real...

Okay, so maybe you've been in business for a few years and you feel like you got things figured out. You got all your equipment, you've got all your employees, and people are starting to talk about your restaurant. You may even be profitable at this point. This is all...

Are you trying to find out how to increase restaurant sales? Whether you're a restaurant owner, manager, or a marketing person... there are 3 foundational ways to increase your restaurant's sales that need to be addressed.  For each of these points, we'll try to give...

Pricing and repricing your menu items for your restaurant can be hard work. Before you go and increase or decrease your prices, make sure you consider these 7 vital points: 1 - Food Costs As a rule of thumb, most restaurants should try and keep their food cost around...

Restaurant Owners in Rock Hill don't often take the spotlight. They're usually busy in the kitchen, managing employees, and spending time with their customers and families. Zander at Sharpen Marketing has set out to find and interview restaurant owners local to York...

Restaurants that use coupons and vouchers experience much higher rates of success. Let's face it... people love a good deal. And when the food is good too, you can guarantee they'll be back. My wife and I always figure out what coupons we have first before going out...

Chances are you've either contacted (or have been contacted by) DoorDash, GrubHub, or Uber Eats if you own a restaurant. They're great third-party restaurant delivery services that allow you to easily get food delivered to your customers so they never have to leave...