The Definitive Guide to Shopify Quiz Funnel Apps — App Comparisons, Klaviyo Integration, and Conversion Strategies

Quiz funnels are rapidly becoming one of the most effective tools in the Shopify ecosystem for personalizing the customer journey, increasing conversions, and powering segmentation strategies through apps like Klaviyo. Yet, most available resources focus narrowly on app features without offering comparative insights or implementation guidance.

This guide fills that gap — providing in-depth app comparisons, a technical Klaviyo setup walkthrough, quiz funnel architecture examples, complete funnel-building instructions, and actionable strategies to measure and improve conversion performance.

Shopify Quiz Funnel Apps — App-by-App Teardown and Review

We analyzed five of the most popular quiz funnel apps in the Shopify App Store based on core features, customization, pricing, and Klaviyo integration. Here’s a breakdown:

1. Octane AI

• Best For: Advanced product recommendation and Klaviyo integration
• Features: Drag-and-drop builder, logic branching, product recommendation engine, built-in analytics
• Pricing: Starts at $50/month, custom pricing for high-traffic stores
• Ease of Setup: Intermediate — requires some time to configure logic paths
• Klaviyo Integration: Native integration, maps quiz answers to Klaviyo custom properties, triggers flows automatically
• Customization: Full design control, including custom CSS and embedded quiz options

2. Presidio (Quiz Kit)

• Best For: Lightweight use cases and simple product match quizzes
• Features: Pre-built templates, logic jumps, mobile-optimized UI
• Pricing: Free plan available, paid plans from $29/month
• Ease of Setup: Beginner-friendly
• Klaviyo Integration: Available on paid plans — can pass answers as tags or properties
• Customization: Limited styling unless you upgrade or use custom code

3. Jebbit

• Best For: Data collection and interactive experiences
• Features: Conversational quizzes, social media quiz distribution, analytics dashboards
• Pricing: Custom pricing (mid to enterprise-level)
• Ease of Setup: Moderate — higher learning curve due to features
• Klaviyo Integration: Available with Pro plans, supports answer syncing and segmentation
• Customization: High — templates are editable with advanced logic options

4. Quizify

• Best For: Affordability and basic quizzes
• Features: Question branching, product mapping, discount codes
• Pricing: Starts at $9.99/month
• Ease of Setup: Simple — minimal technical experience required
• Klaviyo Integration: Limited — requires workaround via Zapier or third-party connectors
• Customization: Moderate — good template support but no CSS editing

5. RevenueHunt (Shop Quiz)

• Best For: Personalized quizzes with strong analytics
• Features: Product quiz builder, A/B testing, analytics reports
• Pricing: Free up to 100 quiz completions/month, paid plans from $29/month
• Ease of Setup: Moderate — guided onboarding available
• Klaviyo Integration: Strong — can segment by quiz answers, trigger custom flows
• Customization: Responsive templates, HTML/CSS customization available on higher plans

Klaviyo Integration — Step-by-Step Setup for Shopify Quiz Funnels

Seamless Klaviyo integration is essential for using quiz data in email automations. Here’s how to connect your quiz funnel to Klaviyo and pass customer responses effectively.

Step 1 — Connect Your Quiz App to Klaviyo

• In the quiz app dashboard (e.g., Octane AI or RevenueHunt), locate the Integrations section.
• Select Klaviyo, then authorize via API Key from your Klaviyo account.

Step 2 — Map Quiz Responses to Klaviyo Custom Properties

• Choose which quiz answers should be sent as custom properties.
• Example: A “Skin Type” question may be mapped as skin_type in Klaviyo.

Step 3 — Tag Users or Add to Lists/Segments

• Create Klaviyo lists or segments based on specific answers (e.g., all users who select “Oily Skin”).
• Use logic in your quiz app to automatically subscribe quiz takers to relevant lists.

Step 4 — Trigger Klaviyo Flows Based on Quiz Responses

• Go to Flows > Create Flow in Klaviyo.
• Set a trigger: “Properties about someone” → skin_type = Oily.
• Build an automated email series tailored to the selected persona.

Step 5 — Test the Connection

• Take your quiz as a test user.
• Confirm that responses appear in the subscriber profile in Klaviyo with the correct properties.

Quiz Funnel Flowchart Examples for Product Recommendations

Creating effective quiz logic requires visualizing user journeys. Below are simplified logic flowcharts for typical quiz funnel applications:

Example 1 — Skincare Quiz Flow

Start → What's your skin type?
        → [Oily] → Acne-prone?
                  → [Yes] → Recommend Product A
                  → [No] → Recommend Product B
        → [Dry] → Fragrance-free preference?
                  → [Yes] → Recommend Product C
                  → [No] → Recommend Product D

Example 2 — Supplement Quiz Flow

Start → What's your primary health goal?
        → [Energy] → Any caffeine sensitivity?
                    → [Yes] → Recommend Product E
                    → [No] → Recommend Product F
        → [Sleep] → Are you currently taking melatonin?
                    → [Yes] → Recommend Product G
                    → [No] → Recommend Product H

These flows can be implemented using logic jumps or conditional paths inside most quiz apps.

Step-by-Step Funnel Building Instructions for Shopify Store Owners

Phase 1 — Define the Quiz Goal

• Clarify the goal: product match, segmentation, lead gen, or education
• Identify 3–5 key user characteristics that influence purchasing decisions

Phase 2 — Build the Quiz

• Use your chosen quiz app to:
  • Create an intro screen with value proposition
  • Add 4–7 multiple-choice or dropdown questions
  • Map answers to product recommendations or email segments

Phase 3 — Design and Customize

• Match quiz styling to your brand
• Optimize for mobile
• Include progress bars and friendly CTAs (e.g., “Find My Match”)

Phase 4 — Integrate with Shopify and Klaviyo

• Embed the quiz on a dedicated landing page or product page
• Ensure product recommendations link directly to product detail pages
• Set up Klaviyo flows triggered by quiz data

Phase 5 — Test and Publish

• Preview the quiz across devices
• Test product logic, email capture, and integrations
• Publish and promote via popups, banners, or paid traffic

Measuring Quiz Funnel Performance and Optimizing for Conversions

Key Metrics to Track

• Completion Rate — % of users who finish the quiz
• Email Capture Rate — % who submit contact info
• CTR to Product Pages — How often users click recommended products
• Conversion Rate — % who purchase after completing quiz
• Revenue per Quiz Taker — Total sales ÷ total quiz takers

Tracking Setup

• Use Google Analytics or Shopify analytics to track funnel events
• Integrate UTM parameters on product recommendation buttons
• In Klaviyo, monitor flow performance tied to quiz segments

Optimization Recommendations

• A/B test quiz length, order of questions, and CTA phrasing
• Personalize email flows based on answer logic
• Analyze drop-off points and revise question structure to improve flow

Final Thoughts

Quiz funnels on Shopify are a proven strategy for delivering personalized shopping experiences, improving lead generation, and enhancing email automation via Klaviyo. By choosing the right app, integrating smartly, and following structured implementation, store owners can unlock significant conversion gains.

This guide positions your store to implement quiz funnels with confidence — supported by technical clarity, comparative insights, and real-world strategy.

Want help implementing your quiz funnel with Klaviyo? Consider booking a consultation to customize your setup for maximum impact.