7 Highly-Effective Conversion Optimization Hacks

7 Highly-Effective Conversion Optimization Hacks

Conversion rate optimization (CRO) is the technique of improving the rate at which visitors to a website convert into customers. It is a critical part of any business’s marketing strategy, as it can significantly impact revenue. CRO can be achieved through a...
How to Prioritize What to Test on Your Website

How to Prioritize What to Test on Your Website

You can consider many factors when deciding what to test on your website. If you’re wondering what to A/B test on your website, here are a few tips to help you prioritize: Identify your business goals: The first step in prioritizing what to test is to identify...
CRO vs UX Design: What’s the Difference?

CRO vs UX Design: What’s the Difference?

CRO (Conversion Rate Optimization) and UX design (User Experience Design) are two related but distinct fields that focus on improving the effectiveness of websites and online experiences. CRO On the other hand, CRO is a data-driven optimization process that focuses on...
How Much Does it Cost to Build a Chatbot for a Local Business?

How Much Does it Cost to Build a Chatbot for a Local Business?

Who knew we’d be discussing robot-related topics as every-day topics in business?  Chatbots have gained enormous popularity in the 2000’s and will continue to do so.  Local businesses are sometimes limited to what online tools they can use because...
How to Handle Bad Reviews on Facebook

How to Handle Bad Reviews on Facebook

If you run an established local business, you’ve probably experienced customers (or even people that haven’t even visited your local business) leaving an occasional bad review on your business’s Facebook Page. It’s alarming and kind of hurts...