Digital Marketing Knowledge Center for Small Businesses
The Sharpen Marketing Blog
From social advertising to conversion optimization, to marketing automation, Sharpen Marketing’s blog provides valuable guides to help businesses thrive online.!
How to Prioritize What to Test on Your Website
You can consider many factors when deciding what to test on your website. If you're wondering what to A/B test on your website, here are a few tips to help you prioritize: Identify your business goals: The first step in prioritizing what to test is to identify your...
CRO vs UX Design: What’s the Difference?
CRO (Conversion Rate Optimization) and UX design (User Experience Design) are two related but distinct fields that focus on improving the effectiveness of websites and online experiences. CRO On the other hand, CRO is a data-driven optimization process that focuses on...
Restaurant Gift Guide: 35 Best Gifts for Restaurant Workers
After listening to the audiobook Giftology, it occurred to me that gifting is not only extremely important to your customers/clients but also your staff members or employees. They bust their keisters day-in and day-out to help your small business succeed. Servers,...
How to Save Money as a Restaurant Owner During a Pandemic: 51 Unique Money-Saving Hacks
When asking restaurant owners about the ways they save money, we were surprised. We got some juicy nuggets that every restaurant owner should know and we're going to spill the beans below. In this article, we share the secrets to How to Save Money as a Restaurant...
How Much Does it Cost to Build a Chatbot for a Local Business?
Who knew we'd be discussing robot-related topics as every-day topics in business? Chatbots have gained enormous popularity in the 2000's and will continue to do so. Local businesses are sometimes limited to what online tools they can use because it's tough to them...
Rock Hill Eats Interview – How to Grow a Highly Engaged Facebook Group – An Interview with Mike Brabham
There are two hot trends today: 1. The Adaption of Facebook Groups, and 2. The Rock Hill Eats Group on Facebook (local to Rock Hill, South Carolina). Growing a group on Facebook can be very hard - or very easy depending on who you ask. In this article, we’ve...
How Do You Revive a Failing Restaurant?
The restaurant industry is tough. And if you're in it, you know exactly what we're talking about. For many restaurant owners, the time comes when you find yourself worrying about whether or not you can keep the doors open and for how much longer. A better question...
Should Restaurants Use Chatbots?
Past few years, we've noticed that restaurants, especially small ones are behind on technology. E-commerce companies that sell products online are much further ahead with using technology as tools to aid their businesses. The beautiful thing about today is technology...
Should Restaurants Use Email Marketing?
Some people think email marketing is dead. We couldn’t disagree more! Email marketing essential for restaurants that want to grow and thrive. We help restaurants set up email marketing systems that are designed to bring people in the door with the click of a button....